ThirtyTwo

ThirtyTwo’s Eco-Activities Call for Reducing the Impact of Global Warming by Treading Lightly on the Environment

Lake Forest, Calif. (Oct. 20, 2008) – To do their part to make sure the powder continues to fall, ThirtyTwo is at the forefront with its TR32D Lightly eco-activities that fight global warming and give back to the environment by offering many sustainable materials and manufacturing processes with no compromise on delivering high-performance products.

The road to continued snowfall and the fight against global warming is evident in ThirtyTwo’s Fall collection, which continues to incorporate eco-friendly items in the following ways:
• Locally Grown – Locally grown, ThirtyTwo uses material suppliers close to home and close to its factories to reduce transport needs and ultimately the amount of CO2 in the air.
• Smart Patterns – Our designers and developers work to create patterns with optimal material use and minimal waste.
• 100% Vegan – All of our boots are made of 100% synthetic materials and are 100% animal friendly.
• STI Evolution Foam™ – ThirtyTwo’s innovative STI Evolution Foam™ that created the lightest boots ever also reduces environmental impact by producing no waste through the manufacturing process.
• Apparel – We have introduced many eco-friendly initiatives into our apparel line this year from merino wool socks to recycled polyester windbreakers, bamboo first layer items and t-shirts made from recycled plastics.

ThirtyTwo’s efforts go beyond its products and the slopes. By partnering with Grease Not Gas, the ThirtyTwo High Cascade Snowboard Camp (HCSC) bus runs purely off veggie oil, releasing virtually no emissions into the atmosphere while getting campers to the slopes. ThirtyTwo has also committed to rehab a two-mile section of Highway 395 between its Southern California headquarters and Mammoth Mountain through Adopt-A-Highway.

ThirtyTwo remains a brand owned and run by snowboarders, and the thought of no snow due to global warming makes us shudder!